Did you know that it costs more than five times as much to get a new customer as it does to keep an existing customer?

That in itself should help you understand the value of building a relationship with your existing customers and turning them into both repeat buyers and spokespeople for your company. Word of mouth referrals are still one of the best ways to make new sales – The next best thing is to use credible references in your materials to get the message out there that you have 'the power' and can prove it!