The marketing cycle is a very useful process to implement as it allows you to be in touch with every part of the marketing process to ensure you learn, adapt and succeed.
Where are you now?
Assess & Evaluate ? Look at your organisation, review your target markets and break them down into groups with specific traits such as wants need and expectations. Review the competition and track their products / services publicity etc. Review the success of marketing activities ? Learn form them, and more importantly learn from actions that did not succeed.
Where do you want to be?
Define it! Both long and short term. Set your Mission and Vision whilst establishing goals and objectives. Set off with the goal in mind.
How will you get there?
A marketing plan will allow you to communicate efficiently and effectively. By taking calculated strategic steps to consistently communicate with audiences, with the message they will react to, at times and locations you know they will be most open to interact with you. The marketing plan can include, advertising, promotions, the development of sales material, events, press releases, literature, e-mail campaigns, news letters, blogs, Customer Relationship Management strategies, pricing, cross/up selling activities; to name just a few possibilities. By taking a structured approach to marketing you will ensure a superior return on your investment. Don't forget to ensure your entire organisation is aware of what is being done and are also able consistently repeat the same messages.
How do I do it?
Now that the ground work is done the marketing plan will already structure activities. When your resources are stretched at Chromana we coordinate printers, designers, the press, even members of your team to ensure the plan is delivered effectively and professionally. We will work with you to craft the message and activities that will deliver results. As the plan is being rolled out constantly Assess and Evaluate reactions and the effects the key is to learn to be efficient and productive.
For any further details or for some advice contact us at Chromana we will be happy to chat.