Time your e-mail marketing to coincide with the activities of the recipient for the best response.

The first days back after a holiday, the days leading up to a meeting, meeting deadlines and targets all have an impact on how well a message will be received and dealt with. Unfortunately it is not a simple matter to get it spot on every time. However by planning communications avoiding known busy periods will increase the readers openness to your approach. As a general rule midweek is one of the best times to send messages, when people have worked through the last minute, urgent requests of a Friday and Monday morning and the week is getting organised into their daily routine.

How often should I send messages?

This depends entirely on the relevance of your topic to their needs and on your relationship with the recipient. For prospects, once or twice a month is enough to keep you in their ‘field of vision’ but infrequent enough for you not to be pushy or a hindrance. For clients or customers with whom you have an established relationship, once a week, or even more frequently if each message truly offers something new or direct interest to their business.

E-mail marketing follow up.

To follow up with a phone call on a particular topic you covered in an E-mail that is of particular relevance to a potential client will increase the potency of your message and show you as more proactive and personable, making the recipient feel as if they are not just part of a database.