Everything that represents your brand visually should resonate with your customers, sending the same primary message and triggering the same emotions. If each piece looks different, you will only create brand confusion ? when the customer should be focused on your entire message.

It's essential that your logo, website, marketing collateral, advertising and packaging work together to inspire your customers to act. Every form of communication should re-enforce your sales message and your key Unique Selling Points. Only with focused repetition will you ensure a reaction with a larger percentage of your market.

Commit to it, it is easy to get bored when consistently re-enforcing the message. The trick is to understand that although you see it every day .. your market will encounter it less often. Then by repeating it you are engraining it in their mind, building a long term relationship whilst persuading them to react and purchase.